Insights on Shifting Viewing Behavior and Show Discovery

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There are many content options for viewers to choose from. How can advertisers connect with viewers and increase consideration in a time of heightened fragmentation? As viewers seek to discover new shows, as well as binge on old classics across platforms, taking an audience-based strategy is critical to meeting new consumption patterns. Xandr will share new insights on what viewers are watching now, while addressing the shifts in viewing behavior, including bingeing and on-demand viewing, that have emerged over the last few months.