What You Need to Know About Cookie-Based Marketing to Thrive in a Future Without It

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Google’s announcement to eventually replace third-party cookies is seen by some as a threat to a marketer’s ability to track, target, and measure consumer engagement across the open web. In reality, the death of the cookie was a long time coming and may actually provide a positive step forward toward a truly sustainable and transparent marketing ecosystem. But before the cookie-less future is here, we need to first understand what we are leaving behind. What is a cookie? How does it work and how is it used? What options do marketers have once it goes away? Join Neustar, VP of Identity Management, Steve Silvers, who will answer these questions and more as we take a look both behind and ahead of us to understand the impact of data-driven advertising and uncover what is actually happening behind the scenes.