Service is the New Sales: The Through Line for B2B Growth

In a global B2B marketplace marked by unprecedented pressure and competition—rising buyer expectations; unexpected disruptors; emerging technology—most sellers are feeling the squeeze. Fresh global research from Accenture Interactive suggests a return to B2B’s tried and true standards of people-first solutions can create a through line for unprecedented success.

This webinar will explore the value of a service-over-sales mentality, focusing on the following pillars and their role in delivering B2B customer experience excellence at scale:

• Digital Marketing
• Commerce, Sales and Marketplace
• Technology & Innovation

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