Tammy Greenberg
SVP, Business Development
RAB
Crafting Radio Creative that Works!
This event is over.
According to Nielsen Catalina Solutions, nearly 50% of brand sales lift from advertising comes from the creative, and according to a variety of other studies, engaging radio commercials are 8 times as effective as non-engaging radio commercials.
In this webinar, you will be presented with empirical evidence and insights from award-winning radio creative directors on best practices and important tips to guide the creation of engaging and effective radio creative.
Key takeaways from this webinar include:
- Best practices for creating radio creative
- The importance of production, effects, and other tools to breakthrough
- How understanding the medium helps to create relevant and effective messaging
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Start: Thursday, September 12, 2019 at 1:00pm
End: Thursday, September 12, 2019 at 2:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***