How to Use Attention Metrics to Prepare for the Decline of Cookies and IDFA

This event is over.

Please note, this webinar has been rescheduled to 10/15 at 1pm ET.

Identity, which serves as the backbone of advertising impact measurement, is rapidly declining. In this webinar, Marc Guldimann, CEO & co-founder of Adelaide, will outline the tactics for using attention metrics to build predictive models of media impact. By measuring the quality of media, advertisers become less reliant on multi-touch attribution and other identity-based methods of estimating impact.