Ensuring Marketing Continuity for Sustainable Growth

This event is over.

In times of rapid change and disruption, marketers and procurement teams need a clear picture of the ability of their agency partners to deliver. Marketing Continuity brings together issues of agency management, transparency, risk management, and procurement into a single framework with the ultimate focus of helping brands develop more sustainable partnerships and build internal capability.

In this webinar, we'll look at the five dimensions of Marketing Continuity; discuss how marketers can drive value through smarter use of assets; and share how to identify areas which can benefit from further efficiencies.