BIC’s Journey to Global Digital Acceleration

This event is over.

In order to keep up with a rapidly evolving digital and e-commerce landscape, BIC launched a powerful Digital Framework to accelerate the organization’s knowledge, skills and actions to win online.

In this webinar, Jen Elmashni, VP of Global E-Commerce & Digital Marketing, and Anna Ritchie, Head of Global Digital Content Strategy & Operations, will share insights and best practices for winning in the Digital space. The topics covered will include:

The top digital shifts & trends – with a focus on COVID-19 impacts – that most influenced BIC’s priorities and actions in Digital & E-Commerce Marketing
How the company built, and rallied around, a new, focused Digital Framework to guide all activations and priorities
The importance of a solid Digital Content Strategy to win the consumer experience online
Specific best practices, lessons learned, and tips to inspire other organizations as they look to accelerate their own digital marketing, e-commerce, and content activations