Marketing Through a Crisis: Three Opportunities for Action

How is the COVID-19 pandemic impacting businesses and marketing? A new survey conducted by the ANA in partnership with McCann Worldgroup revealed several notable findings, including:

• Sixty-six percent of marketers believe their consumers’ needs will change in the long-term but only 18 percent of marketers said they’re planning for it, creating extraordinary untapped opportunities for brands to consider.
• Ninety-four percent of marketers believe the pandemic will inspire new innovations, an optimistic outlook on what could come out of the crisis.
• Sixty percent of marketers believe their company will be back to normal in a year.

In this webinar, learn about the beliefs and concerns marketers have today and the challenges they face moving forward. These insights will be paired with findings from more than 60,000 consumer interviews conducted by McCann Worldgroup globally since the crisis began. They highlight fascinating differences between the responses of marketers and those of their customers. The interactive session will unpack evolving marketer and consumer attitudes and their expectations of brands, as well as provide actionable takeaways across categories to help you navigate this uncharted territory.

Related Content