Now What? Planning for the Next Crisis (Yes, the Next One)

This event is over.

You don’t need another consultant offering you strategies about how to advertise your way through this or approaches to help cut costs or maximize revenue during these tough times. Instead, Joseph Jaffe, author of “Built to Suck: The Inevitable Demise of the Corporation…and how to save it?” is going to provide some tough love in the form of three key talking points: (1) How companies could have predicted and better prepared themselves for COVID-19; (2) The importance of Survival Planning and why “putting yourself out of business” is the only business as usual anymore; and (3) Planning for the end of this.