Creative Best Practices in the New Normal: Insights from YouTube’s #WithMe Trend

This event is over.

Millions of YouTube viewers around the world have been captivated by creators inviting them to connect over everything from cleaning and getting ready, to meditating or simply hanging out #WithMe. As many self-isolate, this trend of turning ordinary, solitary tasks into communal video experiences has risen in daily views by 600% since March 15 compared to the rest of the year.

Why is the #WithMe phenomena so powerful? Because creators reach viewers in a moment when they are looking for encouragement, to learn or feel more connected, and they’re doing it in an authentic and personal way. YouTube tapped into this trend to launch the #StayHome #WithMe campaign, driving the #StayHome message to stop the spread of COVID-19 and save lives while helping users stay informed, entertained, and connected at home.

What can marketers learn from #WithMe about how to best respond and communicate in this moment? This webinar will share what these videos can teach marketers about forging authentic connections with viewers, and discuss how brands can embrace the spirit of #WithMe to drive discovery on a massive scale that still feels personal.