Advertising and Media Will Help Lead Us Through This; Trust and Transparency Will Be Key

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America needs strong, trusted brands now more than ever. Advertising and media not only helped galvanize the national identity and American Dream that we share today, but has helped get us through many national crises over the years – including the First and Second World Wars, Spanish Influenza, the Depression, 9/11 and the Financial Crisis. We can do it again, and trust and transparency will be critical. We need to move forward with maximum effect and issues like digital ad fraud, undisclosed payments and opaque business models only hold us back. Simulmedia CEO Dave Morgan will discuss these issues and actions that advertising and media can take to lead through this crisis to maximize trust and transparency for all.