Contextual Targeting, Emotion, and Beyond: Exploring Innovative Ad Strategies on CTV

While contextual targeting isn't a new concept on connected TV, innovative technologies are paving the way for fresh approaches to how it's done – empowering brands to target audiences at scale on the medium. In this webinar, thought leaders will have an insightful conversation around what some of these innovative advertising strategies on CTV look like and how new approaches, such as emotion-based targeting, are driving outcomes for brands. Speakers will dive into real-world use cases that look at how emotional targeting has boosted KPIs for advertisers, including incremental in-store visits and sales.