Procurement 2022: The Good, the Bad, and the Ugly

This event is over.

This report takes the pulse of the industry on the state of marketing procurement, and measures practices and perceptions among professionals in three functional areas: procurement, marketing, and agencies. The relationship between procurement and marketing has shown some modest improvement versus a previous study, but the relationship between procurement and agencies has not.

There are ten specific recommendations to improve the relationships between procurement and marketing and procurement and agencies. ANA’s Bill Duggan will share the study highlights while Sherry Ulsh from The Hershey Company will provide the practitioner’s perspective.