Identity 101: Everything You Need to Know about Identity in Measurement

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Identity is front and center in today’s measurement landscape and a top priority of marketers. However, the application of identity is constantly changing, and marketers face significant challenges monitoring these changes and the quickly evolving vendor capabilities that come with them.

This webinar will cover the ins and outs of identity and its impact on measurement. George Ivie and Ron Pinelli from the Media Rating Council (MRC) will present material that details some of the changes that are occurring to identity solutions, as well as trends and challenges related to use of identity, especially those associated with big data measurement applications, emerging cross-media measurement approaches, and outcome measurements. Identity also intersects significantly with developing privacy regulations and the MRC will discuss these implications as well.

The MRC will be joined by David Spencer, Manager, Emerging Media & Partnerships at General Motors, who will speak to actioning the MRC’s work around identity and the impact it has on business. How identity and privacy are handled in your organization has significant impact on your marketing performance metrics, analytics, and outcome measurements. This webinar will help you understand these implications and provide actionable learnings.