Creating Memorable Virtual Experiences

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Connecting with audiences virtually is here to stay. Brands can capitalize on incorporating virtual experiences into campaigns, but how can they overcome the burnout many audiences feel from constant virtual interaction? In this presentation, you'll learn how to differentiate your brand through innovative digital experiences, how to incorporate digital experiences into offline events to extend audience engagement past one interaction, and what measurement tools and capabilities are needed to successfully execute a virtual experience and leverage audience data captured.