Do This, Not That: Email Marketing Trends for 2022 That Work

Think you know the ins and outs of email marketing? Think again! In this session, Jay Schwedelson, President and CEO of Worldata and Founder of SubjectLine.com, returns to guide you through the latest email best practices to cut through the noise and ensure your emails are making an impact. He’ll zero in on current trends on how to increase open rates with a few easy tweaks, how to get more responses on email offers and how you can improve email marketing ROI. From how to craft the best performing subject lines to creating interactive landing page designs - this session will deep dive into what’s proven to drive strong direct marketing results via email right NOW. 

Key Takeaways:

• Offers that will generate a huge increase in response
• The best time, day and frequency to send your email campaigns
• Words you can implement into your subject lines today to increase open rates
• Email pitfalls to avoid that are holding back increased performance
• Data from the last 60 days that can radically increase your email open rates

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