How GeoBlue Built an Internal Communications Function in the Midst of Crises (Talent and Marketing Organization)

This event is over.

A once-in-a-lifetime global pandemic. A national conversation around racial justice. An economic downturn that necessitated staff reductions. Just one of these alone is challenging; all of them together undoubtedly tested most teams. For GeoBlue, 2020 was a unique test. With a team comprised of the CMO and one manager, whose position had just been created six months prior, the communications function was built – and honed – in the midst of a series of crises.

In this webinar, hear how the company’s response to these crises resulted in a record-setting communications score in its engagement survey and an enterprise-wide appreciation for the role of communications in shaping company culture.