The next revolution: Customer Value (B2B Marketing Series)

This event is over.

For decades now, corporate leaders have consistently made “shareholder value creation” their top priority, either explicitly or implicitly. Too many leaders react to current period performance by either starving or by over-funding marketing and customer experience budgets in an attempt to manage earnings to meet expectations.

A revolution in management, however, is on the horizon. More investors are pressuring companies to demonstrate that they are growing the value of their customer base for the long-run, not just squeezing out earnings this quarter.

In this webinar, attendees will learn:

How investors view Customer Value and how they measure it
How decision-making based on Customer Value differs from traditional product- or functional-led budgeting and investment prioritization
What skills, capabilities, data, and tools an organization needs to execute successfully on realizing the full potential of its customer base