Leading with Authenticity: How B2B Marketers Bolster Their Value and Enhance Their Reputation (B2B Marketing Series)

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Warren Buffet famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”

Hear from award-winning CEO and communications expert Sabrina Horn as she shares her insights with Matthew Schwartz, B2B editor for ANA magazine, on how doing the right thing results in the right thing to do.

Drawing from her upcoming book, Make It, Don’t Fake It, along with years of working with tech executives, venture capitalists, and influencers, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader’s confidence and resilience.