What Marketers Need to Know About Google Analytics

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In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland will share what you need to know to become an analytics pro.

This webinar will cover:

The admin section of the platform, including how to filter out company IPs, clean up your data, how to use views, and more
What the front end of analytics does, and what to pay attention to
How to figure out what’s causing a spike in your traffic
A review of useful tools for Marketing, including how to implement Google Analytics with Google Tag Manager and report using Google Data Studio