NFTs: What Are They and How Is This Relevant to the Marketing Industry?

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The growth of non-fungible tokens (NFTs) has been explosive in the first half of 2021 with notable projects: the auction house Christie's selling a Beeple NFT for $69 million; the multimillion dollar marketplace of NBA’s Top Shot; and Gary Vaynerchuk’s first NFT collection, VeeFriends.

In this webinar, Kenton Langstroth, Chief Marketing Officer at Decubate, and Elliot Lum, EVP, Growth and Community, at the ANA Educational Foundation (AEF), will provide a broad overview of the NFT market and offer some broad implications of how NFTs may impact the marketing and advertising industry.