How Brand Experiences Drive Customer Experience with First-Party Data

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With the continuation of GDPR and the enhancement of CCPA, brands and marketers must find new ways to compile data on customers and users. The best way? Gather it yourself.

In this webinar, Jonathan Yaffe, CEO and Co-Founder, AnyRoad, will share how data-driven experiences can help build a complete customer profile while creating an enjoyable experience for the user. He will discuss how he has worked with brands to compile insights before, during, and after experiences; what data points experiential marketing offers that are otherwise hard to discern; and how brand experiences will add value in a post-GDPR world.