How Marketers Can Bridge the Creative/Media Divide

Creative and Media teams must work together, but they are not always aligned on what it takes to go from the "big idea" the brand asks for to the "300x250 dynamic GIF" tailor-made to "moms who cook" that the media team needs for relevance.

In this webinar, we will address the challenges, strategies, and solutions that work to bridge these gaps in collaboration and communication as the pace of marketing requires ever more agility. We'll discuss whether it matters where the people sit (i.e., with in-house teams or at the agency); where the process works best; and where there is room for improvement. 

Key Takeaways from this session:

• Learn about what has prevented creative agencies, media agencies and in-house teams from disrupting the status quo.
• Get ideas for how to structure better incentives that drive creative development, media return and overall profitable growth.
• Get answers to questions about how to best manage your external or in-house agency teams.

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