Internal vs. External Agencies: Bridging the Divide

As interest in internal agencies continues to rise, many marketers are wondering where to begin. Others who have already started internal agencies are discovering that what seemed like a great way to cut costs is more challenging than they anticipated. External agencies are freaking out about losing work; internal agencies get defensive when they see the cool creative projects being outsourced. Everyone is more focused on survival rather than on the brand.

The truth is, most brands have needs that require both an internal and external agency. It’s in our best interest to work together. The challenge is bridging the divide.

This session will cover:

• How to get internal and external agencies to focus on the brand, not each other
• What work you should in-house and why
• Creative process
• Different org configurations
• Roles that you might not have considered
• How to get all of Marketing on Board
• The importance of a great Marketing and Creative brief
• How to maximize expertise
• What makes a long-term internal/external partnership thrive

Related Content