Unified Analytics – What Is It and How Does It Make Your Marketing Better? (Data & Analytics Series)

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Measure your marketing and increase your ROI: That’s the directive your CMO (and CFO) is giving you. Sounds simple. Yet the more you investigate the data, methodologies, approaches, business silos, and technology to deliver the definitive answer to all of your C-suite and marketing department stakeholders, the more complex the problem becomes.

Join us to learn:

What it takes to accurately measure the impact of your marketing in the short-term and the long-term.
Why a single algorithm won’t solve your problems, and
How to apply marketing measurement and optimization to your weekly, monthly, quarterly and yearly marketing planning.