Optimize Your Approach to Performance Media Buying (Media Series)

This event is over.

Brands are increasing their investment in media on platforms such as Google, Amazon and Facebook, but too often marketers are taking a “set it and forget it” approach and missing opportunities to optimize their media performance. We will explore common mistakes brands make when investing in paid media on two of the biggest platforms, Google and Facebook, while demonstrating how brands like SafeAuto, LiveXLive and Slingshot Health are taking innovative approaches to digital media buying.

In this webinar, you will learn:

Why challenging recommendation engines will help you extract more value from your digital media spend
Measuring the sustainability and growth of your media spend
When and where to diversify digital media spending
Structuring your teams for success in a dynamic digital media buying landscape