Fraud in Digital Advertising (Media Series)

This event is over.

ANA and White Ops have once again partnered (for the fourth time) on a study to measure bot fraud in the digital advertising ecosystem. The first study, conducted in 2014, was revolutionary as it drove widespread awareness of the digital ad fraud problem and was a "call to arms" for marketers to take an active role in addressing the issue. The last study published (our third in May 2017) estimated global losses due to fraud to be $6.5 billion. Fifty ANA member companies participated in the most recent study. This session will debut results and share best practices to help combat and minimize the dollars lost to digital ad fraud.