How In-House Agencies and External Agency Partners Work Together (In-House Agency Series)

This event is over.

CMOs have many options when choosing agency partners, including their in-house team. As the industry continues to evolve, which partnership model is right for you? And how do you maintain consistency and a cohesive brand experience with so many partners? Laurie Schiada, Director of The Hive at Humana, and former creative leader with Boeing and Disney, will share her experiences with different brand management models.

In this webinar you will learn:

AOR, roster, in-house, or hybrid: understanding the options
Inspiration vs instruction: how to get the best results from your in-house agency
Competition vs collaboration: managing the ecosystem