What Marketers Need to Know about Taking Back Control in a Voice-Driven World (Marketing Futures Series)

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By 2022, virtual voice devices are projected to process $40 billion in purchases and be in 55% of all U.S. households. But these devices may be putting brand loyalty in jeopardy — pushing decisions to algorithms, rather than consumer preference. According to a research study from Digitas "Brand Loyalty vs. Virtual Voice Assistants", 85% of consumers who've made a voice assisted purchase say they've purchased the first option presented, rather than the specific brand they requested.

What does that mean for you? If your brand isn't showing up first in voice search results, you may be boxed out of the purchasing decision. In this webinar, Jenna Sheeran, SVP, Search Marketing at Digitas will explore how this technology is changing consumer behaviors, what this commerce may look like in the future and give marketers actionable steps to help keep consumer loyalty.

Key Takeaways:

Defining the proper opportunities and needs as the voice marketplace evolves will be essential to long-term sustained growth and consumer brand loyalty
Develop strong partnerships with consumer-saturated platforms like Amazon and Google
Cross-capability collaboration is required to drive a unified strategy and experience