The State of Content Marketing In 2019 (Marketing Futures Series)

This event is over.

It's 2019, how is your brand's approach to content coming along? Are you stymied by GDPR? Feel like data acquisition is becoming more challenging? Is it tough to scale? Are you trying to figure out whether it should be an internal agency, or integrated skill in every department? The research at Content Marketing Institute illustrates that all of these are challenging headwinds for brand content in the coming year. So, how do we create a foundation of success? The presenter will speak about four successful approaches that businesses are taking to scale content, lean in to the first-party data value, and create a business model that provides strategic value.

In this webinar, you'll learn about:

The four business models of strategic brand content, and how you should be optimizing your operational approach to content marketing
A framework designed to measure audiences as a business asset instead of simple transactions like visits, or downloads
Successful examples of companies that are utilizing the approach of owned media content to drive strategic value for their business