Uniting Data and Creativity to Drive Results (Data & Analytics Series)

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Data science and creativity are often viewed in opposition, but their combination can be the key to inspiring solutions that are as human and purpose-driven as they are effective. In this webinar, the presenter will share how design thinking can help unite data with creativity to address some of the most pressing challenges facing today's marketers — from navigating the growing array of disciplines, media options and data sources, to building enduring brands while also building business.

Key Takeaways:

How to design a seamless experience across channels that delivers maximum value
How data science can work synergistically with creativity to build brands and business
How design thinking can help create authentic and desired human experiences, driving brand loyalty and results