What B2B Companies Will Need to Do to Ensure They’re Still Invited to the 1st Party’s Data (& Other Data Puns)

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B2B companies have been gathering data about their audiences for years, some better than others. Whether organizations have terabytes of information or a few disparate spreadsheets, many have yet to effectively organize their data in ways that enable it to be used to enable better marketing. For years, Marketers have been challenged with leveraging what data they had to strike the proper balance of program efficacy with spend efficiency. Now, we’re faced with the next frontier - a cookieless future requiring marketers and their technology to utilize 1st party data in ways we’ve never done. Join EY’s Lou Cohen & Verizon Business’s Ben Pollack as they discuss the future of Demand Generation for B2B companies; you’re definitely invited to this party.