Purposeful ABM: The true value of shared values (Marketing in the COVID-19 Age)

This event is over.

The new world demands that brands are held accountable. Your customers are no exception.

We’ll demonstrate why it’s crucial to your ABM success that you know when to stop talking solutions, and start talking values.

Hear first hand from Hitachi how a pivot in strategy can ignite conversations at the highest levels and position your brand as a trusted and strategic partner for the journey ahead.

This session will address:

Why shared values are crucial: A snapshot of the current landscape and what customers are looking for
Solutions vs Values: How to pivot your ABM for sales success
Identify values and tell your story: Approaches and techniques to deliver a shared vision to your customers