Crisis Alert: Managing Your B2B Brand in an Unpredictable World (B2B Marketing Series)

This event is over.

Every day there is a headline that brings companies, industries and even whole markets to their knees. Issues such as #MeToo, data security, gender equality and diversity can make or break a brand’s reputation. No matter where you are in the world, these types of events are unavoidable. We live in a high-stakes era and marketers must be prepared for anything at any time. We surveyed key stakeholders around the globe to get their thoughts on how this unpredictable environment is impacting brands and purchasing decisions.

Takeaways

Join us to learn how to prepare for communicating in a high-stakes environment; what it takes to be a high-stakes leader and what our responsibilities are as communicators; and why your brand is not immune.