Getting Buy-In for Your Media Plan (B2B Marketing Series)

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The challenge of working in media is convincing your coin-holding internal clients that you need more dollars. In this session, you'll learn how the global social media marketing manager from Pitney Bowes convinced her internal clients to increase her media budget. The result? Her team’s year over year media spend jumped from $700K to $1.8MM from 2018 to 2019.

Want to do the same? Join us and learn how to:

Build credibility: how to construct a clear campaign plan to show your commitment to help the internal client
Have standards: learn the list of industry spend benchmarks and mix that with what will make you a successful media marketer
Push back! How to influence and increase your control in the end-to-end campaign process
Prove out: ways to use reporting insights to reinforce your results
Bonus: 3 ways to increase your chances of media spend increase