From Commodity To Crushing It: Creating Brand Preference In A Seemingly Mundane Category (B2B Marketing Series)

If you think you’re in a tough-to-differentiate category, try pipe. Charlotte Pipe & Foundry is the leading maker of cast iron and PVC pipe in the U.S. and faces tough competition, particularly from low-priced imports. Working together with Mower over many years, Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.

View this webinar on-demand in the ANA Marketing Knowledge Center

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