Test and Learn: Informing Decisions with Insights (B2B Marketing Series)

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Every day companies invest in new capabilities and marketing to drive financial growth. The decisions to do so are often supported by evidence of success, particularly through data. "Test and Learn" is an organizational framework and set of processes wherein issues are identified, hypotheses are made, and solutions are tested through experimentation.

What does that mean for you? If your business relies on digital user engagement and conversion, you may want to consider developing a Test and Learn strategy to better inform the decisions you make daily. In this webinar, Darnell Jean-Charles, Sr. Manager, U.S. Digital Card Applications at American Express will explore how his team identifies issues and gaps within their customer journey and optimizes the experience based on the outcomes of various tests.

Key Takeaways:

Gain insight into the ideation and execution process of launching tests at American Express
Identify what types of tests are applicable to your company
Learn how to leverage data to make informed investment decisions