Optimizing First-Party Data for Your B2B Marketing Campaign (B2B Marketing Series)

Optimizing First-Party Data for Your B2B Marketing Campaigns 
The data from your customer relationship management (CRM) system is only as good as the data it contains. Poor data quality is one of the biggest challenges that CRM system users face today. It can be a major risk to the successful implementation of first-party data targeting in marketing campaigns. Avoid the potential pitfalls and learn how you can apply your most valuable marketing asset, first-party data.

Key Takeaways: 

• Types of first-party data that is useful for marketers 
• First-party data collection mistakes and how to overcome them
• Steps on how to use first-party data in marketing campaigns 

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