Audio Summit: Activating Audio to Drive Brand and Business Growth presented by Audacy

This event is over.

Is there an audio hole in your marketing plan? Are you leveraging audio to its full potential?

According to a 2021 study from WARC, consumers in the United States spend 31 percent of their total daily time with media listening to audio. The audio universe has exploded in recent years as online streaming services, online and satellite radio, podcasting, smart speakers, and AM/FM radio’s resiliency and ubiquity present more ways for consumers to connect more deeply with content they want, voices they trust, and brands they desire.

And audio works! In 2021 a study conducted by Nielsen Research for P&G, the largest audio advertiser in the U.S., found that across 15 brands adding audio to the mix increased monthly reach on average by more than 36 percent. Separately, dozens of sales lift studies across 14 different product categories also conducted by Nielsen reveal that audio delivers a $5.06 ROAS for CPG brands and a $14.74 ROAS for retail advertisers. Bottom line – in the marketing mix audio reaches and motivates new and under-delivered consumers at a lower CPM than TV, Video and Digital delivering more consumers, lower costs, and better results.

Whether you are new to the audio category or looking for innovative ways to drive better results, join us in this virtual half-day conference presented by Audacy. You’ll learn how successful advertisers are partnering with platforms across the audio landscape to create new and effective ways to drive brand resonance and business growth.

Agenda

TIME	EVENT DETAILS	LOCATION
Tuesday, October 11, 2022
11:00am - 11:05am	OPENING REMARKS Mark Stewart SVP, Media ANA
11:05am - 11:15am	AUDIO NOW: WHAT YOU NEED TO HEAR As the economy shifts, and ad budgets and media mix are being reevaluated, it’s never been a better time for audio. Paul Suchman, CMO of multi-platform audio powerhouse Audacy, kicks off the inaugural ANA Audio Summit and shares why America's most trusted medium is scorching hot. Paul Suchman CMO Audacy View Video and Presentation
11:15am - 11:50am	PODCASTS & BEYOND - THE MULTIDIMENSIONAL INFLUENCE OF AUDIO Podcasts live at the intersection of culture and celebrity with hosts’ entertaining and influencing a captive audience of passionate fans with long-form storytelling format. The followers of these influencer-hosts can’t get enough and want to extend their engagement well beyond the show. Conan O’Brien’s Needs a Friend podcast in partnership with Chevrolet did just that by integrating new live formats, bonus content, social & video experiences, and more and the results of these integrations were incredible. As Americans tune-in and turn-up AUDIO, the incredibly powerful long-form influencer marketing of Podcasts can be your “Launch Pod” to developing highly engaging integrated, multidimensional campaigns. Juliette Ferrara Head of Industry, Automotive SXM Media Joe Van Marcke Media Manager \| Media, Partnerships & Divisional Brand Strategy Chevrolet Ally Lake Associate Director of Media and Strategy Carat USA View Video and Presentation
11:50am - 12:25pm	IHEARTRESULTS: HOW TO WIN WITH CREATIVE FOR ALL AUDIO With a third of consumer media time spent listening, audio is no longer an option for marketers to integrate into their plans. But today’s audio has more listening platforms and moments than ever before. From broadcast to podcast to even interactive voice assistants or sonic branding, join the creative leaders of iHeartMedia, and State Farm, as they discuss how to craft audio for today’s modern listeners. Gayle Troberman Chief Marketing Officer iHeartMedia Rahul Sabnis Chief Creative Officer iHeartMedia Alyson Griffin VP, Marketing State Farm View Video
12:25pm - 12:50pm	INFLUENCER MARKETING THAT DRIVES TRUST, ENGAGEMENT & RESULTS Influencer marketing campaigns that do not include radio influencers are missing a significant loyal fan base and followers. Radio personalities drive conversation, and engagement and keep consumers listening. They are the original social influencers who influence opinions and purchasing decisions among their audiences. Marketers will hear directly from radio’s influencers about how they connect with listeners and what it takes to create successful endorsement campaigns for brands. Big Tigger TV and Radio Celebrity, DJ, Rapper, Emmy Award Winner Host of Audacy's "The Big Tigger Show" Angela Yee Radio Hall of Fame Inductee and Nationally Syndicated Host Host of iHeartMedia's "The Breakfast Club" and "Way Up with Angela Yee" Tammy Greenberg Senior Vice President, Business Development Radio Advertising Bureau View Video and Presentation
12:50pm - 1:35pm	YES, YOUR AUDIO CAMPAIGN CAN BE MEASURED! Brand lift, sales effect and search/site attribution of your AM/FM radio, podcast and audio streaming investments can now all be quantified. In this session you will learn and see in action which measurement solutions are being most used by leading audio marketers to track, deliver and quantify brand results. Pierre Bouvard Chief Insights Officer Audio Active Group CUMULUS MEDIA and Westwood One Dean Lamb Head of Media CDW View Event Recap and Related Materials
1:35pm - 1:40pm	CLOSING REMARKS Mark Stewart SVP, Media ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.