Innovation Day @ American Family Insurance (Members Only Conference) presented by USPS

This event is over.

Innovation is defined as something new or different; the act of introducing new strategies or tactics. Successful marketers innovate to keep their brand fresh, its products relevant and to uniquely identify themselves from their competitors.

Hosted by American Family Insurance, this complimentary members only conference features sessions from leading marketers who will share case studies on how they used innovation to navigate through their challenges, differentiate their products, challenge their rivals, and leave a lasting impression with customers.

Agenda

* Indicates that the speaker has approved sharing their presentation on the password-protected, members-only section of the ANA website

^ Indicates that the speaker has consented to the creation of a Post Event Recap (event recaps are an executive summary of the presentation in paragraph form along with audience Q&A)

TIME	EVENT DETAILS	LOCATION
Tuesday, October 20, 2015
8:15am	Breakfast
9:00am	General Sessions
	STORMING THE GATES: When Challenger Brands Unite ^ American Family Insurance and Under Armour, although being in very different categories, have partnered together for several years. This partnership has worked to both brands strengths, ultimately delivering a valuable experience for their users as well as driving great results. In this session American Family Insurance and Under Armour will discuss why their brands embraced the challenger persona, how they implemented it, how effective incorporating authenticity to their messages has been, and, together, how they have been able to successfully compete against brands with “deeper pockets” as well as create win-win for both brands and their customers. Stephanie Mueller* Social Media Manager American Family Insurance Liz Wright Senior Manager, Strategic Partnerships Under Armour
	Dairy Queen: Reinventing a 75 Year Old Brand for Today’s Marketplace ^ Dairy Queen is celebrating their 75^th anniversary this year, but, how do you keep a brand fresh and relevant after 75 years? Innovation remains a key component driving growth to the nearly 6,500 locations in the United States, Canada and 27 other countries. In this session, Dairy Queen will share best practices and case studies behind recent new product launches such innovative treats, $5 Buck Lunch and DQ Bakes! Additionally, Dairy Queen will cover how the “Fan Food, Not Fast Food” marketing campaign works to bring this innovation to life in a relevant way, designed to differentiate from fast food and tap into the heart of the brand. All of which have contributed to Dairy Queen’s recent category-leading growth. Maria Hokanson* Vice President, U.S. Product & Brand Marketing International Dairy Queen
10:50am	Coffee Break
11:10am	Kohler awakens their digital strategy through an innovative content journey ^ Kohler, a 140 year-old global leader in the manufacture of kitchen and bath fixtures, furniture, ceramic and tile products, consistently finds unique ways to stay top of mind with their customers and target audiences. An evolving digital content strategy has prompted a shift for the brand, from traditional advertiser with a “features and benefits” focus, to positioning and integrating the brand and products within the passion points, experiences and moments that matter most to them. In this session, Kohler will detail their digital content journey highlighting examples in cross-platform content creation and syndication, leveraging influencer partnerships, the integration of digital at sponsorships and live events, and how they’ve been able to amplify their brand message with an innovative social media command center. Kristen Wojahn Manager of Digital Strategy Kohler
12:00pm	Lunch
1:00pm	General Session Cont. Postal Service creates irresistible products with innovative solutions ^ The United States Postal Service (USPS) is committed to providing great products and solutions for its customers. And they are equally committed to staying innovative with those products. Discover how USPS was able to create a product that bridges both the digital and direct mail world, and the marketing support they’ve put behind this successful endeavor. Victoria K. Stephen* Director Mailing Services New Products and Innovation U.S. Postal Service
	Chicago Fire Soccer Club: keeping your innovative marketing strategies and partner programs hot ^ Interest in soccer in the United States has been growing in popularity and reach. The 2015 U.S. Women’s World Cup win is the highest rated soccer game on a single network to date. The 2014 Men’s World Cup finale ranked as the third most viewed game in the U.S. at the time. Since their inaugural season in 1998, the Chicago Fire have been a force in Major League Soccer becoming the first, and only, MLS expansion side team to win a league championship. In this session, Chicago Fire will share how the growing popularity of soccer in the U.S. impacts a local Major League Soccer Club's marketing strategies. Additionally, the Fire will share case studies of how they are creating innovative partnership programs to deliver on sponsor objectives authentically. Jessica Worley* Vice President, Corporate Partnerships Chicago Fire Soccer Club
2:45pm	Conference Adjournment