Wednesday, May 17, 2023
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8:00am - 8:45am
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NETWORKING BREAKFAST
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8:45am - 9:00am
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WELCOME REMARKS & INTRODUCTIONS
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Michael Donnelly
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EVP - MarTech, Addressability, Futures, and B2B Marketing
ANA
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9:00am - 9:35am
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UNLOCK THE VALUE OF YOUR CUSTOMER DATA WITH AMAZON AWS AND AMAZON ADS
First party data has become an increasingly critical tool for marketers to better understand their consumers across channels (paid, owed, and earned). In this session for brand marketers, hear how companies like Deloitte are working with AWS and Amazon Ads to bridge the “Customer Data Divide”, helping brands unlock the value of their customer data in order to improve their marketing effectiveness and grow their business (planning, activation, measurement, and optimization)
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Paul Dooley
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World Wide Head Marketing Transformation
AWS
Ron Jenkins
Amazon Advertising Principal
Amazon Ads
David Chan
Customer Data Platform Practice Leader
Deloitte Digital
View Presentation
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9:35am - 10:10am
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ACTIVATING NEXT-GEN FAN ENGAGEMENT
NFL Fandom is at an all-time high while consumer behavior, affinities toward brands, and media consumption are fundamentally changing. Building lasting fandom requires a new recipe for ongoing engagement fueled by data, technology, and a cross-functional operating model. In this session, Andy Kauffman, SVP Marketing Strategy & Science & Chi Ogbuehi, VP, Technology for Marketing & Consumer Products, will illustrate how the NFL is deepening authentic fan connections and growing engagement across their Ecosystem through new operating models and orchestration across the League and 32 NFL clubs.
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Andy Kauffman
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Senior Vice President – Marketing Strategy & Science
NFL
Chi Ogbuehi
VP MarTech
NFL
View Event Recap
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10:10am - 10:45am
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THE EVOLVING ROLE OF PROCUREMENT IN BUILDING THE STACK: IMPORTANCE AND INTEGRATION WITH OTHER TEAMS
This session will explore the changing landscape of procurement and its crucial role in building the stack. Traditionally, marketers or IT have owned the stack, but now it's a collective responsibility of the procurement department. The session will also highlight real-world examples of successful stack building through procurement and the challenges faced in the process.
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Lisa Dreeke
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Global Lead, Marketing Services Procurement, Agencies
Johnson & Johnson Consumer Health
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10:45am - 11:20am
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DIGITAL FIRST OMNICHANNEL EXPERIENCES THAT PUT THE CUSTOMER IN THE CENTER
This is the era of people-first business. Join us for a fireside chat to learn how people, processes and Adobe technology accelerated Verizon's digital transformation, delivering personalized, omnichannel customer experiences and business growth.
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Denise Colella
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Vice President, Head of Digital Strategy Group, Media & Financial Services
Adobe
Chris Paul
Vice President of Digital Marketing & Sales
Verizon
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11:20am - 12:35pm
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LUNCH
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12:35pm - 12:55pm
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INCREASING YOUR MARKETING IMPACT – DRIVING VALUE WITH MEDIA UNIFICATION.
Danone’s road to video consolidation and the business impact/benefits that clients and agencies are seeing:
- Doing more with less: having greater impact with the same/less budgets.
- Breaking down silos: not buying media in silos, unifying video/programmatic teams (and budgets) to increase impact.
- Focus on the metrics that matter: how consolidation has helped move the needle on the metrics that matter most to our organization and demonstrate impact (i.e., cost savings, value creation, incremental reach, business results).
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Kevin Manke
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Senior Manager, Media & Data Strategy
Danone
View Presentation
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12:55pm - 1:30pm
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HARNESSING TECHNOLOGY TO PUSH YOUR ADVERTISEMENT THROUGH THE DIGITAL CLUTTER
Marketers are challenged on many fronts from a crowded social & digital ecosystem, quickly evolving tech platforms, and privacy laws to ad-blocking software making marketing performance extremely difficult. How can we successfully get our ads through to provide a better experience to our consumers while bringing value?
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Michele McCray-Howard
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Director, Global Media & Agency Relations
Mastercard
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1:30pm - 2:05pm
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HOW AI DRIVES IMPACT FOR MARKETERS
Consumer needs and preferences are rapidly evolving and for marketers, that means the speed at which you need to analyze data, find customer insights, and adapt how your brand shows up is unlike anything you’ve experienced before. We see AI as the third big shift after the internet and mobile revolutions. In this session, you’ll hear more about how to combine your expertise with the power of Google AI – to help you drive profitable growth and results now and in the future.
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Enshalla Anderson
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Director, Global Brand & Creative
Google Cloud
View Event Recap
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2:05pm - 2:35pm
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COFFEE BREAK
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2:35pm - 3:10pm
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WHY AND HOW PRIVACY TECH FITS INTO THE MARTECH STACK OF THE FUTURE
ANA members in the room will be able to hear from top experts on how CMOs and their teams should be planning for privacy compliance tech in their businesses -- as well as ways they can apply these principles and practices to drive growth, reduce brand reputational risk and increase org efficiency.
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Elliot Bell
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COO
Compliant
Yale Cohen
EVP/Digital Standards
Publicis
View Event Recap
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3:10pm - 3:45pm
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PERSONALIZE MOMENTS AT SCALE WITH DATA, AUTOMATION, AND AI
With the growing demand for more personalized experiences, brands are constantly looking for innovative ways to make every moment more personal, valuable, and memorable. But how do you make it scale? In this session, you’ll learn how real companies are taking a centralized approach to data, automation, and AI to transform marketing together with sales and service to truly put the customer at the center of every brand engagement.
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Jay Wilder
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Vice President Product Marketing, Marketing Cloud
Salesforce
Kyall Mai
SVP and Chief Innovation Officer
Esquire Bank
View Presentation
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4:00pm - 6:00pm
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CLOSING HAPPY HOUR RECEPTION
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