Top Marketing Trends to Watch in 2023

WELCOME REMARKS & INTRODUCTION

Tori Carr

Sr. Manager, Brand & Media ANA

2023 MEDIA TRENDS

It continues to be a challenging time for media investment, with concerns about brand safety, instability in the market, and platforms continually changing. Budgets were quick to be cut when the pandemic hit, then came inflation in 2022. Now media faces inflationary pressures, the number of digital ad platforms is exploding, and online ad spend is rapidly growing. So, finding the right media environments for your ads has never been more important. Especially given that campaigns are seven times more effective among a receptive audience.

This session will take a deep dive on how the media landscape is evolving and how marketers can navigate it. Discover the best media environments for your ads and the top-ranking media channels and brands. Our speaker Nicole Jones, Kantar’s Senior Vice President, Platform Implementation Team, will offer essential guidance for media decisions with unique advertising insights into the channels and top media brands consumers and marketers prefer. It will also answer the age old question, which ad platforms do people prefer?

Nicole Jones

SVP, Platform Implementation Kantar

NAVIGATING THE MARKETING INDUSTRY DURING ECONOMIC UNCERTAINTY

As consumer priorities change, marketing must evolve to address their shifting needs, with concerns about brand safety, instability in the market, and platforms continually changing. Between Big Tech layoffs, inflation, the pandemic, supply chain problems, and general economic uncertainty, where do marketers focus their time and what do they need to know to be prepared for the future?

This session will take a deep dive on how the marketing world is changing and how marketers can thrive in a time of economic uncertainty. Understand the changing consumer with a focus on the highly coveted gen Z demographic. Our speaker Jeremy Goldman, director of marketing and commerce briefings at Insider Intelligence, will offer essential guidance for marketing decisions with unique data-driven insights into consumer behavior and help marketers figure out how to best connect with the customer of tomorrow.

Jeremy Goldman

Director, Marketing & Commerce Briefings Insider Intelligence

2023 GLOBAL CONSUMER TRENDS: SPOTLIGHT ON NORTH AMERICA

Join us for Mintel's 2023 Global Consumer Trends combining global market and data analysis with our Trend Drivers to provide a high-level overview of the key motivations and challenges that lie ahead for consumers. Associate Director of Trends, North America Diana Kelter will provide implications for the short, medium, and long term. Diana will highlight the most important issues that brands need to think about when it comes to engaging with consumers in an evolving world.

Diana Kelter

Associate Director of Trends, North America Mintel

TECHNOLOGY, ENTERTAINMENT AND CONTENT ENGAGEMENT: PARAMOUNT GLOBAL ON THE FUTURE OF STORYTELLING

As technology has advanced to continually evolve the way Hollywood tells stories and engages their audiences, leaders in the entertainment industry are constantly monitoring and investigating the most intriguing technologies that will grab the attention of the next generation of consumers. From iconic classics to original stories, we enjoy studying what content will look like 10 years from now and beyond.  Hear from Ted Schilowitz, futurist at Paramount Global, about how Paramount navigates these waters.

Ted Schilowitz

Futurist Paramount Global

LIFE TRENDS 2023: HOW NEW TECHNOLOGY IS SHAPING THE CONSUMER EXPERIENCE

Mark Curtis

Head of Innovation and Thought Leadership Accenture Interactive

TRENDS INFLUENCING COMMERCE

Consumers now have more ways than ever before at their disposal on where to shop, what to buy and how to receive their orders. Join our multi-talented and multi-channeled commerce experts to learn what behaviors to expect from brands, retailers and consumers. We’ll examine the trends that will shape the industry in 2023 how they'll impact your commerce marketing.

Rob Rivenburgh

Global CEO The Mars Agency

CLOSING REMARKS