ANA Nonprofit Growth Summit and Awards Celebration (In-person Only)

Join our networking luncheon that aims to create an inclusive and collaborative environment for all attendees. It serves as a unique opportunity to engage in purposeful conversations, share best practices, and explore potential partnerships.

Jeremy Ladson

Manager, Education & Events ANA Nonprofit Federation

NONPROFIT LEADERSHIP EXECUTIVE ROUNDTABLE

The Nonprofit Leadership Executive Roundtable is an exclusive gathering designed specifically for nonprofit leaders. This intimate forum provides a unique opportunity for high-level executives to engage in candid discussions, exchange valuable experiences, and collaborate on innovative approaches to further the missions of their organizations.

Interested in attending? Complete this form. Please note you must be approved to attend.

Facilitator: Dan Clasgens

Director of Direct Marketing DAV

RISING LEADER PANEL

The Rising Leader Session is a dynamic and transformative experience designed to empower aspiring leaders with the skills, insights, and strategies needed to excel in today's rapidly evolving professional landscape. This exclusive session is meticulously crafted to unlock the potential of emerging leaders, equipping them with the tools to navigate challenges, inspire teams, and make a lasting impact on their organizations.

Roger Hiyama (Moderator)

Executive Vice President, Solutions & Innovation Wiland

MICROSOFT AI FOR HUMANITARIAN ACTION

Discover how Microsoft is using AI to support humanitarian action like disaster response, refugees and displaced people, human rights and needs of women and children. Learn about Microsoft Partner projects that are making significant impact toward humanitarian action and how you can get involved.

Arunansu Pattanayak

Technical Specialist Microsoft

NONPROFIT ORGANIZATIONS COMMITTEE MEETING SESSION I: THE CHANGING LANDSCAPE OF CHARITABLE GIVING

Josh Birkholz, Chair of the Giving USA Foundation board and CEO of the philanthropy company, BWF, will present an engaging discussion on giving in the United States. He will provide highlights of Giving USA 2023: The Annual Report on Philanthropy for the Year 2022 and discuss trends changing the landscape of the charitable sector. From the effects of the economy to the rise of the mega donor, and from declining everyday donor counts to diversifying fundraising constituencies, expect to hear trends and ideas to spark engaging discussions about growing giving to nonprofits.

Josh Birkholz

Chair of the Board Giving USA Foundation

NONPROFIT ORGANIZATIONS COMMITTEE MEETING SESSION II: SOLID GOLD: THE NONPROFIT MARKETER’S GUIDE TO DONOR TRUST

Amanda Wasson

EVP of Client Experience RKD Group

The Happy Hour is a highlight of the Nonprofit Growth Summit, providing a relaxed and convivial setting for participants to connect and continue the conversations sparked during the summit activities. This is the perfect opportunity to foster new friendships, solidify partnerships, and unwind after an enriching day of learning and growth.

The Happy Hour is included with your Nonprofit Growth Summit registration, and all attendees are invited to join. We look forward to raising a toast to our shared commitment to making a positive difference!

OPENING REMARKS

Tara Sugiyama Potashnik, Esq.

Partner Venable LLP

REGULATORY FOCUS: WHAT'S NEXT FOR YOUR NONPROFIT MARKETING AND FUNDRAISING POLICY

Be ready for a brief but thorough regulatory review! Learn what is happening on data privacy at the state level, what the USPS is up to with its transformative plans and pricing that may impact your work, and what can we expect from Congress and the Administration as the year proceeds. Bring your own thought leadership and questions for our brief session and get ready for the end of the year regulatory round up!

Senny Boone

SVP, Nonprofit Federation ANA

INDUSTRY ISSUE I - GROWTH OF ORGANIZATION, CULTURE AND TEAM CULTIVATING A CULTURE OF INNOVATION: UNLEASHING THE POWER WITHIN

In this session, we will explore the critical role of organizational culture in increasing the impact of nonprofit organizations. Discover how to create a culture that fosters innovation, collaboration, and adaptability. Learn strategies to empower your team, cultivate transformative ideas, and overcome common challenges in shaping and maintaining a thriving culture. Join us to explore real-world examples and engage in an interactive discussion on best practices for fostering a culture of innovation within your nonprofit.

Marlee Carlos

Principal Rios Partners

INDUSTRY ISSUE II - THE CRAWL, WALK, RUN, AND BICYCLE STEPS TO SUPERCHARGE YOUR GROWTH WITH GENERATIVE AI

New generative AI tools can increase revenues and donor satisfaction by creating truly personalized donor communications to ideal audiences. They also can fabricate false information, create uninspired creative, and reinforce existing biases in copy and audience. How do you get the growth, personalization, customization, and satisfaction without the negatives? Nick Ellinger, Chief Brand Officer at Moore and author of The Perfect Donor Communication, will discuss the opportunities, perils, and steps you can take to have responsible AI growth practices.

Nick Ellinger

Chief Brand Officer Moore

NONPROFIT AWARDS CELEBRATION LUNCHEON

The Nonprofit Organization of the Year Award recognizes outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission. Congratulations to 2023 recipient Project HOPE. The Max Hart Nonprofit Achievement Award recognizes outstanding career accomplishments by marketing and fundraising professionals. Congratulations to 2023 recipient Tracey Burgoon of DAV.
Established in 2017, the ANA Nonprofit Federation Rising Leader Award celebrates the next generation of nonprofit marketing and fundraising leaders. Congratulations to 2023 recipient Amy Bobrick of ABD Direct. Make plans to submit nominations for the 2024 awards and view past honorees on the website. [LINK: https://www.ana.net/content/show/id/nonprofit-awards ]

Tyler Hall

Senior Director, Direct Marketing MD Anderson Cancer

INDUSTRY ISSUE III - GROWTH OF YOUR AUDIENCE VALUE FUNDRAISING INNOVATION: HOW ORGANIZATIONS ARE LEVERAGING EMERGING TECHNOLOGY TO BOOST REVENUE

The nonprofit sector continues to evolve rapidly and fundraisers that adapt to changing donor preferences and emerging technologies are more likely to be successful in their fundraising efforts. By leveraging smart data, accessible technology, and new platforms, nonprofits can grow donor audiences, build stronger relationships with their supporters, and raise more money for their causes.

Leveraging emerging data platforms and technologies will enhance nonprofit marketers’ and fundraisers’ ability to know who donors are, where they are, and what motivates them. Join this session to learn how different nonprofit organizations are leveraging data, technology, and digital innovation to drive results.

1. Grow Digital engagement: Learn how a large, international organization continues to develop and optimize their online fundraising strategies to maximize return on ad spending in the face of cookie deprecation.

2. Grow Personalization: Donors are increasingly looking for personalized experiences from the nonprofits they support. Learn how an agency has partnered with Epsilon to use First Party Data, Third Party Data, and analytics to tailor communications to the specific interests and preferences of individual donors.

3. Grow Collaboration: Nonprofits may continue to explore partnerships with other organizations to maximize their impact. This could mean partnerships between nonprofits, or between nonprofits and commercial companies. These partnerships can help nonprofits to extend their reach and gain access to new funding sources.

4. Grow Innovation: Nonprofits will likely continue to experiment with new fundraising strategies in 2024. Those that are able to stay ahead of the curve and adopt innovative fundraising strategies are more likely to succeed in raising the funds they need to achieve their mission.

Kevin Schulman

Managing Editor, The Agitator Agitator/DonorVoice

INDUSTRY ISSUE IV - GROWTH OF YOUR DONOR FILE FROM NEW LEAD TO LIFE-LONG DONOR: DATA-RICH STRATEGIES FOR ACQUISITION AND RETENTION

In recent years, nonprofits of all sizes and scopes have been asked to respond more than ever to natural disasters, health emergencies, and humanitarian crises. With this incredible need reaching virtually every corner of the nonprofit sector, it’s more crucial than ever that nonprofits build and continually nurture a robust donor file in order to maintain a growing supporter base willing to respond in times of crisis and support affected communities around the world. Join MissionWired and their nonprofit partners for a session that will dive into strategies, tactics, and best practices for effective donor acquisition and retention. Learn how compelling creative engagement messages, sharing back the impact of a donation, helped one organization turn emergency donors into sustainers; how innovative targeting strategies over tried-and-true platforms like paid social and search have driven unprecedented growth in new leads; how investing in cutting-edge predictive modeling tools to acquire the right donors ahead of end of year helped one organization raise 127% of their goal for EOY fundraising. This session will show you how to zig where others are zagging, tapping into less-crowded acquisition opportunities – and, most importantly, acquiring and nurturing supporters engaged with your mission to drive sustainable, long-lasting growth for your program.

Maureen McNally

Chief Growth Officer MissionWired

CLOSING REMARKS AND ADJOURNMENT