Digital Innovation, Presented by MoPub, a Twitter Company

Barbie Romero

Senior Manager, Committees & Conferences ANA

MOBILE GAMING: AN UNMISSABLE OPPORTUNITY TO ENGAGE YOUR AUDIENCE IN 2021

No matter what demographic you’re targeting, today your audience is likely spending much of their time on mobile — and the bulk of that time is spent in mobile apps. Gamers of all ages and profiles are flocking to in-app games on their mobile devices, so if you’re not reaching this highly engaged audience, you’re missing out. The good news: today, it’s easy for advertisers to reach these audiences where they’re spending their time, and best of all, it can be done in a brand-safe environment. Join this session hosted by Meagan Ralston from Twitter's MoPub Advertisers & Agencies team and speakers Amir Hemmat, Senior Manager, Programmatic at UM Worldwide and Chris Akhavan, SVP at Glu Mobile, for insights on why in-app gaming is an advertising channel that advertisers can’t ignore in 2021.

Meagan Ralston (@meagmarty)

Sr. Manager, Demand - U.S. Agencies & Advertisers MoPub, a Twitter company

THE JOURNEY OF MOUNTAIN DEW GAME FUEL

As gaming grows as an entertainment category, marketers are looking for ways to connect with gamers of all ages and join the fun. Mountain Dew Game Fuel, PepsiCo’s first beverage designed for gamers, has launched a new e-shop to connect with its audience. In this session, Nicole Portwood, VP of Marketing at Mountain Dew, will dive into Mountain Dew Game Fuel’s creation, the new e-shop, and PepsiCo’s strategies for success with the gaming audience. 

Nicole Portwood (@NicoleAPortwood)

Vice President, Marketing - Mountain Dew, Energy, & Flavors PepsiCo

BACKYARD DIVE BAR TURNED DATA CAPTURE OPPORTUNITY

Learn how the Miller High Life beer brand was able to take a culturally relevant moment and turn it into an opportunity to grow its first party consumer database.

Anne Pando

Sr. Manager Global Miller High Life / Miller 64 / Other Molson Coors Beverage Company

FORD DRIVES INTO ESPORTS AND ROCKET LEAGUE

As more and more media channels emerge, marketers find new ways to connect with their audiences authentically. For Ford, this meant bringing the F-150 into the world of esports and Rocket League, the popular video game featuring rocket-powered cars playing soccer. In this session, Scott Denby and Casie Ocaña will share why the brand decided to make the F-150 the first consumer-facing car on the platform, their esports partnership, and how brands can authentically connect with consumers on new channels.

Casie Ocaña

Global Manager, Emerging Media Ford Motor Company

HOT WHEELS LEGENDS TOUR: EXTENDING THE SUCCESS OF AN EXPERIENTIAL PROGRAM WITH DIGITAL CONTENT IN THE AGE OF COVID-19

Launched in 1968, Hot Wheels has become a massive global powerhouse franchise with appeal across multiple generations. The brand has been a reflection of pop culture and car culture, and has influenced and continues to influence generations of car designers and automotive enthusiasts around the world. The Hot Wheels Legends tour was launched in 2018 as a nationwide search for a life-size custom car that would be turned into one of the next Hot Wheels 1:64 scale die-cast car. The program was an immediate success and expanded worldwide very quickly. The global pandemic disrupted massively many types of experiential activations but Hot Wheels saw the opportunity to pivot and turn the program into an engaging digital experience leveraging digital content which lead to even faster expansion and more fan participation.

Jacob Agajanian (@jacobchills)

President / Co Founder Race Service

HOW SCOTTS MIRACLE-GRO USED THEIR FIRST-EVER SUPERBOWL COMMERCIAL TO KICK OFF THE SPRING SEASON LIKE NEVER BEFORE

In a year where Scotts Miracle-Gro rethought their entire marketing approach, they broke all the rules when it came to executing a Super Bowl Campaign. And that campaign begs questions… Why did a 150-year-old company run their first Super Bowl commercial? Why this year? What was the message? When did they start planning? What were the goals? In short, Scotts Miracle-Gro used the Super Bowl to kick off the 2021 lawn and garden season, reminding everyone how much they took advantage of their outdoor space in 2020. But it wasn’t just a single celebrity-laden spot; there was a focus on pre- and post-game media activations that capitalized on our message and captured data through a sweepstakes that gave away a dream lawn and garden.

Conrad Bowman

Director, Performance Marketing & Analytics The Scotts Company