Marketing Innovation @ Adobe

This event is over.

Due to capacity, registration and the waitlist are now closed.

Innovation is crucial to any organization’s long term success. It is not solely defined by their ability to develop new breakthrough products and services for customers, but also uncovering new ways to reach customers and creative approaches to revive existing marketing efforts.

Join us for a fun and informative day, hosted by Adobe and hear about various success stories in marketing innovation. This ANA members-only conference features sessions from leading marketers and thought leaders who will share their case studies in marketing innovation.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, April 18, 2019
9:00am - 9:45am	Networking Breakfast	601T/Tron
9:45am - 9:50am	Opening Remarks	601T/Tron
9:50am - 10:45am	ADOBE: SPEED AND AGILITY IN ADVERTISING Speed and agility in advertising are here to stay; manual media placements and hand crafted creative are a thing of the past. From brand to demand, the Adobe paid media and creative team will share how they are using data and technology to grow the business and reach prospective customers in ways that are automated and scalable. Learn how Adobe has taken a programmatic approach to get the most from their advertising in terms of impact, target-ability, and content velocity. Seth Berman Senior Director, Marketing Adobe Systems Steve Weeks Director, Media Strategy and Planning Adobe Systems Annabel Yang Group Manager, Marketing Analytics Adobe Systems View Event Recap
10:45am - 11:30am	SYMANTEC: PERFORMANCE STORYTELLING The modern marketing professional needs to evolve the marketing function from a cost center to a profit center, thereby showing the direct correlation of marketing to business results, including growth and profit. Performance Storytelling integrates both analytics and creativity. It forms accountability by demanding that the creative team deliver business results. In this session, understand how performance storytelling changed Symantec. Ty Shay Chief Marketing Officer Consumer Business Unit (Norton & LifeLock), Symantec View Event Recap
11:30am - 11:45am	Networking Coffee Break	601T/Tron
11:45am - 12:30pm	AN INSIDE LOOK AT NVIDIA’S DIGITAL TRANSFORMATION See how NVIDIA has modernized its marketing organization with the power of data science, automation, and artificial intelligence. In this session you’ll learn how a modern approach has led to more targeted and relevant communications. LaSandra Brill Head, Digital Activation and Experience NVIDIA Corporation View Event Recap
12:30pm - 1:20pm	Networking Lunch	601T/Tron
1:20pm - 2:05pm	OAKLAND A’S: EXPANDING A FANBASE WITH SEGMENTATION Learn how the Oakland A’s have used customer segmentation, digital marketing, and traditional marketing to help expand their fan base. After this presentation, audiences will better understand the five ways that the A’s have leveraged growing digital audiences to better address their existing and new fan base. Matthew Perl Director, Performance Marketing and Broadcasting Oakland Athletics View Event Recap
2:05pm - 2:50pm	CISCO: HATCHING CREATIVE IN-HOUSE Cisco's internal agency, The Hatch, is made up of a group of talented art directors, writers, account managers, and project managers who direct the creation and production of Cisco's brand marketing programs worldwide. Hear how and why Cisco’s internal agency was hatched, the efficiencies gained since their inception, the global projects they work on, their content studio, and how they produce great work. Patti Cocciolo Global Account Director The Hatch; Cisco View Event Recap and Related Materials
3:00pm	Conference Adjourns

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.