ANA Nonprofit Growth Summit: Impact Through Data-Driven Excellence in Fundraising and Marketing

NONPROFIT EXECUTIVE ROUNDTABLE (INVITE ONLY) – LIMITED CAPACITY

Join us for an exclusive gathering tailored to nonprofit fundraising leaders from nonprofit and agency organizations, where the latest trends are openly discussed, pressing issues are explored, and valuable insights from organizations across the nonprofit spectrum are shared. This facilitated discussion offers a unique opportunity for industry executives to connect with peers, exchange ideas, and glean insights in an intimate setting. Come ready to engage with fellow professionals, share experiences, and collaboratively discover impactful solutions.

Interested in attending? Complete this form. Please note you must be approved to attend.

Facilitator: Karen Barr

Managing Director, Individual Giving Share Our Strength | No Kid Hungry

OPENING REMARKS AND HOUSEKEEPING

Michael Collyer

Senior Account Director Epsilon

MISSION CRITICAL: HARNESSING DATA + TECH FOR GREATER GOOD

Nonprofit marketers are moving beyond compelling storytelling alone and unleashing the transformative potential of data and analytics to propel their mission forward. In this presentation, you’ll hear tangible examples from the Crohn’s & Colitis Foundation about how they turned data analytics insights into powerful content and revenue opportunities, and how they leveraged tailored technology, to help improve the lives of those with IBD.

Christy DeSantis

Chief Marketing & Communications Officer Crohn’s & Colitis Foundation

DATA & DECISIONS: MOVING TO AN AUDIENCE-FIRST MINDSET

Peanut butter and jelly.
Tacos and Tuesday.
Beyonce and Jay-Z.

Good things come in pairs. When it comes to breaking the cycle of current flat fundraising results, there is one particular pair that can help you unlock how you approach your strategy: Data and decisions.

In this session, RKD Group and The Jed Foundation will look at:

• The ways you can use data to move from a channel-first to an audience-first mindset
• Multiple examples of decisions that can be made based on the data you have
• How AI and machine learning have helped our teams make better decisions that fuel growth

Bart Lillie

Vice President, Strategic Engagement RKD Group

UNLOCKING BRAVERY IN TODAY’S YOUTH TO TAKE ON THE CHALLENGES OF TOMORROW

It started as an idea to uplift 300 children in Sierra Leone left without a school to go to and many orphaned in the wake of the Ebola crisis. Three simple words, Today, I’m Brave. An idea that living brave starts with today. An idea to inspire them to believe they can overcome any challenge.

What happened in turn was these children inspired the entire Today, I’m Brave team. Tenfold.

Realizing the impact this simple idea had on a community 7,000 miles away, set in motion a movement that eventually grew to become a global nonprofit. From helping to build 100 roofs in hurricane-stricken Puerto Rico for families in need to launching a speakers series featuring the bravest of stories to help raise funds for homeless youth, to its latest initiative Brave Camp New York, a 4-year, transformational camp program for under resourced kids from Harlem, Today, I’m Brave’s single mission is to unlock bravery in today’s youth so they can take on the challenges of tomorrow and become the next great leaders of their generation.

In this session, join Today, I’m Brave’s founder David Angelo as he shares what it takes to build a nonprofit from the ground up, with equal parts strategic insights, qualitative data and limitless passion, dedication and vision for a better, braver tomorrow.

David Angelo

Founder and Creative Chairman David&Goliath | Today, I’m Brave

THE DIGITAL TRUST EQUATION: NON-PROFITS, PSAS, AND PUBLIC PERCEPTION

PlowShare’s PSA TV airings data has a 20-year lookback spanning 50 cause categories. What can that data tell us about how trust is won today? Our presentation will show how we evaluate this data for themes and patterns that demonstrate the relationship between national events and cause messaging. Follow us as we tour through this data, showing you fascinating findings and a case study capturing Skin Cancer Foundation's recent campaign success. We will close with some go-forward ideas for how PSA and digital can work together to build public trust and community connection around crucial causes.

Allegra Mira

Head of Data & Innovation Plowshare

DATA-DRIVEN STRATEGIES FOR NONPROFIT SUCCESS

How are the nonprofits navigating current challenges and leveraging data analysis to shape future strategies? Join nonprofits and agency partners as they discuss the obstacles we face and share innovative strategies for growth in today's omni-channel landscape.

Susan G. McMullen

Vice President, Nonprofit Data Axle

CLOSING REMARKS