Inclusive Innovation: Strategies for Driving Brand Growth

This event is over.

Explore the vital role of innovation in achieving both short-term and long-term brand growth at this virtual conference. This event will highlight how leading companies have harnessed inclusive innovation practices to launch breakthrough products, expand market size, and reach new, untapped audiences. By integrating new features into existing products and exploring fresh marketing strategies, these companies have unlocked significant growth opportunities and will provide a holistic view on leveraging inclusive innovation to propel their brands forward in competitive markets.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, June 27, 2024
10:30am - 10:35am	OPENING REMARKS Elliot Lum EVP, Community and Growth ANA
10:35am - 11:10am	INCLUSIVE INNOVATION: LEVERAGING DIVERSITY AND ACCESSIBILITY TO MINIMIZE BIAS Join us for an engaging presentation that highlights Lenovo's Product Diversity Office's pioneering efforts in driving product inclusion through innovative strategies. Explore how our approach seamlessly integrates accessibility, diversity, and inclusion into the development process to minimize gender, ethnic, and ability bias inherent in technology and AI. Discover valuable insights into embedding inclusive practices into the innovation process and learn how doing so paves the way for new growth opportunities. Gain practical strategies and real-world examples for creating accessible marketing for future technologies, ensuring that products serve all users in the rapidly evolving tech landscape. Ada Lopez Senior Manager, Product Diversity Office Lenovo Introduced by Mike Berberich Senior Director, Marketing Futures ANA View Event Recap
11:10am - 11:45am	ADP PRODUCT INCLUSION: DESIGNING FOR ALL Learn how ADP integrates diverse perspectives, ethical AI, and accessibility into product development to foster inclusive workplaces. This session will reveal ADP's commitment to inclusive language and data governance, showcasing practical strategies that help businesses enhance employee experience and stay competitive. Gain insights into creating products that serve all users effectively in an evolving work environment. There is an art to being this inclusive where the lessons shared will have applicability regardless of the product or industry. Giselle Mota Chief of Product Inclusion ADP Introduced by Sonia David Vice President, Business Marketing ANA View Event Recap
11:45am - 12:20pm	"WE SEE ALL OF YOU": TRINITY HEALTH'S NATIONAL BRAND CAMPAIGN ON INCLUSIVITY This session will provide a comprehensive overview of Trinity Health’s first national brand campaign, “We See All of You”. Learn about the campaign’s development, which included research on diverse audiences in various markets to help ensure the campaign’s success. Discover the techniques used to effectively communicate a unified brand identity that honors and acknowledges the unique needs and experiences of each individual within the community it serves. Hear about the strategic launch of this campaign and how it’s being deployed in Trinity Health’s markets to drive brand awareness. Sharyl Smith Vice President, Regional Marketing and Communications Trinity Health Care Introduced by John Paquin Senior Director, Brand & Media ANA
12:20pm - 12:55pm	WHY MILKPEP IS SPONSORING EVERY WOMAN RUNNING A MARATHON IN THE US? Join us to uncover the striking disparities in sports media coverage of women's sports, which has stagnated since the 1980s. This session delves into an insightful analysis backed by a 30-year old academic study, revealing that women's sports receive only 5% of total sports media investment, often with significantly lower production quality compared to men's sports. Learn how MilkPEP – the Milk Processor Education Program – is challenging these norms by strategically investing in women’s marathons. Discover how this commitment not only advances gender equity in sports but also stimulates growth in the overall dairy category. Gain valuable insights into leveraging sponsorship and media strategies to enhance brand visibility and social impact. Al Dejewski SVP, Marketing MilkPEP Introduced by Christine Guilfoyle President SeeHer View Presentation
12:55pm - 1:20pm	CRAFTING AN INCLUSIVE GLOBAL BRAND: INSIGHTS FROM WHATSAPP'S JOURNEY Join us for an illuminating session as Sophie Ho, Global Head of Brand for WhatsApp at Meta, shares insights into building an inclusive global brand. Explore how WhatsApp, as the world's largest messaging platform, maintains authenticity while embracing diverse cultures in its marketing approach. Discover strategies that drive both brand and product growth through inclusive marketing practices tailored to diverse audiences worldwide. Sophie Ho Global Head of Brand WhatsApp at Meta Introduced by Elliot Lum EVP, Community and Growth ANA
1:20pm - 1:55pm	MARKETING WITH ETHICAL AI: ENSURING FAIRNESS AND INCLUSIVITY Explore how ethical AI principles are transforming marketing at Microsoft. This session will delve into the application of fairness, reliability, privacy, inclusiveness, transparency, and accountability in AI-driven marketing strategies. Learn how to leverage these principles to create impactful, inclusive marketing campaigns that resonate with diverse audiences and uphold ethical standards. Ray Sims Senior Responsible AI Manager Microsoft Introduced by Carlos Santiago Co-Founder ANA’s Alliance for Inclusive and Multicultural Marketing View Event Recap
1:55pm - 2:30pm	CRAYOLA COLORS OF THE WORLD SKIN TONE CRAYONS Crayola's the Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones. Through a partnership with a global skin tone expert and the modeling of the foundation development process, which reproduces skin tones and under tones, the new inclusive crayon colors were uniquely developed. Colors of the World helped Crayola further establish itself as the leader in the industry — providing an opportunity to not just talk about its values but turning its values into something real that has made a tremendous impact on the lives of children around the globe. Hear how this effort was launched and scaled from Mimi Dixon, Senior Director, Brand Activation and Content, Crayola. Mimi Dixon Senior Director, Brand Activation and Content Crayola Introduced by Denise McDevitt SVP, Awards ANA View Event Recap
2:30pm - 3:05pm	NASCAR DRIVE FOR DIVERSITY: BUILDING AN INCLUSIVE FUTURE IN MOTORSPORTS Explore why NASCAR's Drive for Diversity Driver Development Program was created to foster inclusivity in motorsports. Learn how the program has successfully developed top drivers from diverse backgrounds over the past 20 years, contributing to a more inclusive racing community. Discover the selection process and the significant impact this initiative has on the future of NASCAR. Jordan Leatherman Director of Diversity and Inclusion NASCAR Introduced by Aisha Brown Senior Director, Talent Programs ANA Educational Foundation
3:05pm - 3:40pm	ADVANCING PRODUCT EQUITY: ADOBE'S COMMITMENT TO INCLUSIVE DEVELOPMENT Discover how Adobe's Product Equity team is transforming the way products are designed and developed to prioritize identity and inclusivity. This session will explore sustainable strategies for creating unbiased products, focusing on historically marginalized communities. Learn how equitable practices drive innovation, deepen market penetration, and build brand trust by addressing diverse user needs from the outset. TB Bardlavens Director of Product, Product Equity Adobe Introduced by John Hardy SVP, Marketing Technology ANA View Event Recap
3:40pm - 3:45pm	CLOSING REMARKS Elliot Lum EVP, Community and Growth ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.