ANA’s 2nd Annual Atlanta Data & Analytics Regional Conference (In Person Only)

This event is over.

With the rising tide of AI, data privacy, a cookie-less future, and the shifting of zero, first, and third party value equations, the onus on data analytics practitioners and marketers to lean into their data to propel businesses forward has never been more paramount. Understanding and applying data CRM, loyalty-based, and measurement techniques and new technologies are all critical to driving growth. With data and analytics experts from the leading consumer brands, hear how organizations across the advertising, marketing, and data analytics ecosystem are leveraging the most-timely data strategies in the practice of attribution, visualization, predictive analytics, tech stack build, and more in data privacy and post-Covid-19 era. We are amidst a sea of responsible data management change. Join Atlanta-based colleagues at the Georgia Aquarium to best navigate all the data intelligence waters.

Agenda

TIME	EVENT DETAILS	LOCATION
Tuesday, March 5, 2024
9:00am - 10:15am	NETWORKING BREAKFAST
10:15am - 10:25am	WELCOME REMARKS Tina Jordan Senior Director, Data & Analytics Practice ANA
10:25am - 11:00am	REBUILDING AND RESETTING MARKETING MEASUREMENT AND DATA DEMOCRATIZATION POST-PANDEMIC Delta had the unique opportunity and challenge to rebuild and evolve marketing measurement in the post-pandemic era. By learning from the past and building for the future, Delta’s Marketing team has implemented a data and measurement roadmap centered around accountability and audience – both internal and external. In this session, Delta will share the building blocks for evolution, data democratization in an ever-changing landscape, and insights' role in innovation. Melissa Sutton Orifice Senior Manager, Marketing Insights & Analytics Delta Air Lines
11:00am - 11:35am	MEASURING BRAND IMPACT: COX AUTOMOTIVE’S JOURNEY TO UNDERSTANDING HOW AWARENESS DRIVES BUSINESS As the world’s largest automotive services and technology provider, Cox Automotive generates massive brand awareness through its numerous web properties, like AutoTrader. In fact, first-party data from over 2.3 billion online interactions a year fuels a range of brand and performance initiatives. But brand and awareness alone doesn’t move the needle unless you can connect brand initiatives to short-term or long-term results. In this session, Cox Automotive will share how their partnership with Analytic Partners led to a brand impact study to provide clarity on how brand programs drive business outcomes and create organizational buy-in. Lauren Watters Senior Marketing Analytics Manager Cox Automotive Seth Weisel Senior Director, Customer Engagement Team Analytic Partners View Presentation
11:35am - 12:10pm	GARBAGE IN, GARBAGE OUT: THE CASE FOR CHAMPIONING STRATEGIC DATA QUALITY FOR MARKETERS With the rising importance of Zero and First party data, if an organization has bad data management practices it will struggle more than necessary. Marketing is hard enough, but layering in bad data will just kill all your hopes and dreams (ok that’s a bit dramatic). It’s really not all doom and gloom, but how an organization creates, captures, stores, cleanses, activates, automates, and measures data is obviously important. Even though Gen AI is really cool, throwing tech at the problem isn’t the only answer. Come on an exciting, riveting journey as we discuss some concepts, frameworks and tips to understand, align, and improve your organization’s data quality with the goal of driving business value. Like eating healthy, exercising, or taking it a step further to ice baths and intermittent fasting, they’re miserable at first, but good for you (right??), so is data quality. Gavin Hupp VP IT: Enterprise Architecture & Data, Martech, e-Commerce & Analytics United Parks & Resorts View Presentation
12:10pm - 1:10pm	LUNCHEON
1:10pm - 1:45pm	DATA DRIVEN OMNICHANNEL MARKETING TO GROW HOME DEPOT’S PRIVATE LABEL CREDIT CARD BUSINESS Home Depot is the largest home improvement retailer in the United States. As the home improvement environment continues to change, Home Depot has been building capabilities to help doers get more done, as their needs have evolved. Home Depot is taking a different approach to using data analytics to grow its Private Label Credit Card Business and help customers complete their home improvement projects while providing a piece of mind knowing Home Depot has financing solutions to make that happen. Home Depot will share how their partnership with data analytics helps to implement more successful Omnichannel Marketing campaigns. Vrishali Bhandare Data Science Senior Manager The Home Depot Brian Ficek Sr. Manager - Credit Marketing The Home Depot
1:45pm - 2:20pm	PREDICTING CUSTOMER LIFETIME VALUE: USING HISTORIC BEHAVIOR TO PLAN AND PROVIDE PRESCRIPTIVE RECOMMENDATIONS TO BETTER MEET FUTURE NEEDS In an environment of challenging economic headwinds, organizations are constantly searching for solutions to allocate their marketing dollars more effectively and better manage uncertainty. Given the maturity of customer database technologies as well as the increased levels of personalization embedded within customer journeys, it is now easier than ever to try to determine what is going to happen next in the customer lifecycle. In this talk, we will delve into the realm of predictive analytics to unlock ways to predict Customer Lifetime Value (CLV), a crucial metric for not only driving insights, but also an essential ingredient for optimizing marketing campaigns over the long-term. Richard Lusk Senior Director, Data Science Inspire Brands View Event Recap
2:20pm - 2:25pm	CLOSING REMARKS AND ADJOURN
2:25pm - 3:05pm	DIVE INTO THE NEW YEAR WITH A SELF-GUIDED TOUR OF THE GEORGIA AQUARIUM The Georgia Aquarium is always changing, and if you haven’t been here in a while, this is definitely the year to visit!” Dan Dipiazzo, Georgia Aquarium’s Chief Marketing & Experience Officer. So, after a full day of informative, data driven professional development, attendees are encouraged to close the day by exploring all the wonders of the ocean! Take a self-guided tour of this extraordinary facility and join the growing community committed to working on behalf of all marine life through education, preservation, exceptional animal care, and research across the globe. Georgia Aquarium continues its mission each day to inspire, educate, and entertain its millions of guests about the aquatic biodiversity throughout the world through its engaging exhibits and tens of thousands of animals across its eight major galleries. And now it’s time to see it all for yourself!

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.