Wednesday, May 21, 2014
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11:45am
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Luncheon
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12:30pm
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General Session
A DAY AT THE RACES: AN EXPERIENCE OF A LIFETIME
This session will provide insights into the New York Racing Association’s strategy and tactics for reaching new fans and enhancing the fan experience in the sport known as “the sport of kings”. NYRA will share how they utilize and develop sponsorships that includes product placement, premium hospitality and an immersive branding presence strategically positioned throughout the Belmont Park footprint.
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Rodnell E. Workman
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Vice President and Chief Marketing Officer
New York Racing Association
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TARGET CREATES BRAND LOVE AND DRIVES SALES THROUGH SPONSORSHIPS
In this session, Target will share how they have evolved existing sponsorship strategies to create meaningful conversations and drive sales. Learn how Target’s partnerships with motorsports, naming rights at two major stadiums in Minneapolis (Target Field and Target Center), their 2014 Major League Baseball All-Star game sponsorship at Target Field and their involvement with the world of action sports athletes have supported the company’s overall business objectives.
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Dan Griffis
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Vice President of Experiential Marketing Alliances
Target
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ADVANCING SPONSORSHIP ROI MEASUREMENT
The 2013 ANA/IEG Sponsorship Measurement Survey found that only 20% of marketers are satisfied with their ability to measure sponsorship ROI. As a follow up to the survey, ANA is working with Sequent Partners Consulting on developing guidelines and best practices for integrating sponsorships into marketing mix models or other ROI measurement tools. In this session, we will update conference attendees on this multi-client learning initiative to advance the practice of measuring the financial return on sponsorship investments.
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Jim Spaeth
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Partner
Sequent Partners
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AT&T DIALS UP THEIR SPONSORSHIP FAN EXPERIENCE
AT&T works hard to connect its customers to their passions, whatever they may be. In this session AT&T will share insights to their sponsorship efforts that are designed to help mobilize and democratize fan experiences in communities coast to coast. AT&T is tapping into passion points by taking the lead on sponsorships for iconic events, organizations and venues. At AT&T Stadium in Dallas, AT&T is transforming the fan experience through technology. As an official partner of Team USA, AT&T employed a mobile app to help far-flung fans cheer on American athletes competing in Sochi. And now, AT&T is swinging open the doors to the Tribeca Film Festival as the new presenting sponsor of the iconic New York City event. This session will provide vision into how aligning with these initiatives is part of AT&T's holistic approach to sponsorship strategies.
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Ryan Luckey
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Associate Vice President, Corporate Sponsorships
AT&T
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SPONSORSHIP STRATEGY IS MORE THAN JUST PEANUTS FOR METLIFE
MetLife will share how their company’s corporate vision is supported by its global sponsorship portfolio and sports marketing initiatives such as activation around MetLife Stadium, World Baseball Classic, MetLife Badminton World Federation Super Series and their MetLife blimp programs. The session will explore how these integrated sponsorship marketing campaigns help drive measurable results for MetLife’s overall business objectives.
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Geoff Spies
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Director, Sponsorship and Promotions
MetLife
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TD BANK’S GRASSROOTS APPROACH TO COMMUNITY SPONSORSHIPS
TD Bank's will share how their unique grass roots approach to Community Sponsorships creates authentic one on one human experiences that connect real people to their brand. From the Titusville Chili Cook-off to the 5 Boro Bike Tour, learn how TD Bank strategically leverages its sponsorships to demonstrate exactly what it feels like to Bank Human Again.
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Lloyd Balman
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Vice President / Senior Manager of Events Management and Conference Centers
TD Bank
Allegra Sandelli
Senior Vice President, Marketing
TD Bank
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4:30pm
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ANA MEMBER COCKTAIL RECEPTION
Please join us at the conclusion of the formal agenda for complimentary cocktails and appetizers. You will also have the opportunity to meet horse racing legend Richard Migliore and network with your colleagues.
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5:30pm
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Conference Adjournment
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