Digital & Social and Media

This event is virtual only and no in-person option is available.

I. HOUSEKEEPING & INTRODUCTIONS (11:00 - 11:15 a.m. ET)

II. MEMBER DISCUSSION: Media & Marketing Lessons From the 2024 Election (11:15 – 11:40 a.m. ET)
Join John Gerzema, a distinguished pollster, social scientist, and CEO of The Harris Poll, for an engaging session on the media and marketing insights derived from the 2024 election. Having attended both the Republican and Democratic national conventions, John brings a unique, bipartisan perspective on how the election has influenced public opinion, media strategies, and marketing tactics. This session will delve into the key lessons learned from both sides of the political spectrum, offering attendees a comprehensive understanding of the evolving media landscape and consumer behavior. Learn from a New York Times best-selling author and TED speaker who has been at the forefront of societal trends and leadership dynamics, and discover how these insights can be applied to future campaigns and brand strategies.

Speaker:
John Gerzema, CEO, The Harris Poll

Speaker Bio: 
John Gerzema, CEO of The Harris Poll: A pollster, social scientist, and New York Times best-selling author and a TED speaker, John’s New York Time’s best-selling book, The Athena Doctrine: How Women (And the Men Who Think Like Them) Will Rule the Future predicted the rise of feminine values in leadership. John is a Distinguished Fellow at The Athena Center for Leadership Studies at Barnard and serves on boards of the U.N Girl Up Campaign, University of The People and The National Kidney Foundation. John was named to Northwestern’s Medill School of Journalism Hall of Achievement in 2014. LinkedIn.

III. The New Age of Influence: eos’ Creator-Fueled Marketing (11:40 a.m. – 12:25 p.m. ET)
Discover how Eos has harnessed the power of creator marketing to redefine beauty and personal care advertising. In this session, explore how the iconic challenger brand has partnered with digital creators to craft authentic, engaging campaigns that resonate with today’s younger consumers. Learn how Eos strategically leverages creators’ unique voices to amplify brand awareness, drive product innovation, and build a loyal community. From viral TikToks to Instagram reels, hear firsthand how Eos is transforming creator partnerships into impactful brand experiences.

Speakers:
Kelsey Newberry, Director of Brand Marketing, eos

Lia Stewart, Creator Marketing Manager, eos

IV: LEVEL UP: HARNESSING GAMING FANS (12:25 – 12:55 p.m. ET)
Hear how an iconic rock group partnered with Roblox on their new album launch, tapping into one of the most dynamic and lucrative audiences today, gamers. In this session, learn how gaming trends are shaping consumer behavior and how brands can effectively and creatively engage their target consumers in the gaming space. 

Speaker:
Alli Guglielmino, SVP of Growth, Gamefam